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2016/09/04

How to Write: Week 17: Colors: Sunday (Method)

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    Colors represent different emotions for people who see them.  The interesting thing about color is that people who see one color may read it completely different.  For example: western cultures equate black with death and white with life, where Japanese cultures associate black with life and white with death.
    A lot of what informs our seeing of color is what that color has done to us or for us.  Someone who has seen a lot of blood might not have a strong positive reaction to red.  Someone who has experienced red flowers in a romantic sense may hold more positive feelings to red.
    The key to the use of color in a piece is to use it how we would like the audience to react.  If you want the audience to have a positive reaction to the color, you need to use words with positive connotations to improve their perceptions of your work.  Not everyone is going to see the same thing.  In the end, you are not responsible for how the audience reacts to your work.  You are responsible for what you create and how you present it.
    Use color as a means to an end.  It can serve as a visceral enhancement.  It can also overload the audience and turn them off of the piece so be careful.
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Azriel Johnson is an inkspatter analyst by day and a serial writer by night. He runs a small, not money losing publishing press and a weekly open mic with monthly features called Writing Knights Press.

1 comment:

  1. A good point. I've always personally seen blue, for example, to be a rather happy color. I can intellectually understand the phrase "the blues" as meaning being down and out, but it's never to me been the color associated with depression.
    Another thought, by the way, is to AVOID using the first color you think of. If you're describing happiness and the first thing you write down is "blue skies," how about avoiding that, going with the second thing you think of? How about "peach skies," or "lavender skies."

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